Poppy Man is the embodiment of the Legion's work. He stands for Help, Remembrance and Comradeship.

After successfully starring the 2007 Poppy Appeal advertisements he lead the campaign again in 2008 and helped to launch it from Basra. Press release, videos and pictures are available on the Legion website.

A series of posters featuring him supporting people who have been helped by the Legion appeared on billboards and Nationwide ATM machines around the country and on animated posters at prominent tube and overground stations in London in the lead up to Remembrance Day.

 

He also made personal appearances all around the country and kept track of his movements through his moblog - blog.poppyman.org.uk.

You can also view selected photos of the Poppy Appeal 2008 campaign on the main Legion website.

A giant 5 metre tall Poppy Man was installed at Terminal 5 at Heathrow - read more about it.