Some of our supporters
Each year many companies show their support for
the Poppy Appeal in a variety of ways. Here is a selection of
2009 Poppy Appeal activity.
Hovis
From every sale of the
Hovis Seed Sensations bread or rolls during October and November,
4p was given to the Poppy Appeal. Supported by a National PR and TV
campaign and specially marked packs along with the fundraising
efforts of Premier Foods' staff, they raised over
£130,000 for the Appeal. Well done!
Read the press release here.
Tagus Creek
The wine brand that
epitomises the 'New Portugal', joined forces with Waitrose and
Morrisons to run an on-pack fundraising initiative, aiming to raise
more than £30,000 for the Poppy Appeal. For every bottle sold at
Waitrose from 4-11 November or Morrisons from 2-15 November,
£1 went directly to the appeal.
HTC Hero Mobile Phone
HTC and Orange have joined forces to develop a mobile phone
specifically for the Armed Forces community. The serving or
ex-Service community can purchase a handset from most Orange retail
outlets stores. For every mobile phone sold during October and
November 2009, Orange made a donation of £50.00.
WHSmith
During the Poppy Appeal WHSmith ran a promotion over a
range of 12 military history titles. For every promotional book
sold WHSsmith gave a £1.00 donation to the Poppy Appeal.
"The Last Veteran"
This book tells Harry Patch's story, and explores the meaning of
the war to those who fought in it and the generations that have
followed. Peter Parker's illuminating and timely book is a moving
tribute to a remarkable generation. "The Last Veteran" is an
immensely important book about a boy conscripted into The Great
War, a man who became the face of Remembrance and a war which
changed Britain and the world forever. A donation is made from the
sale of every book.
Wiltshire Farm Foods
A nationwide UK company delivering freshly frozen ready
meals direct to customer's doors, Wiltshire Farm Foods offer a
choice of over 175 prepared frozen meals and desserts. They created
a special 'poppy pack' for October and November
2009 and made a £1.00 donation for every meal sold during
that period.
Poppy Bond
Developed with the Coventry Building Society, this proved to be
such a success last year, generating over £1.5m for the Legion,
that Poppy Bond II was introduced for 2009 (closed 20
November). During the year, Coventry offered Poppy Saver which
attracted a significant number of savers and has lead to a
donation of £800K to the work of the Legion so far.
The Mail on Sunday
The Mail supported the Legion with the promotion of "War in the
Air" on Sunday 8 November. For every DVD picked up by readers in
Tesco or WHSmith, they donated 10p to the
Poppy Appeal.
Sunday Telegraph / Daily Telegraph
Had a FREE Poppy Watch offer in the paper on Sunday 8
November. Not only attracting donations for the work of the Legion
but also promoting our new online Poppy Shop www.poppyshop.org.uk.
Following the appearance of Jamie Cullum performing the
Dame Vera Lynn classic "There's a Land of Begin Again" at the
Festival of Remembrance in November, visit www.telegraph.co.uk/culture to download a copy
and donate to the Poppy Appeal.
The co-operative funeralcare
Have assisted in producing Poppy Fresheners which are now available
for you to display your support of the Poppy Appeal and the Legion
24/7. These are suitable for your car, room or any area that may
benefit from a pleasant smell. Visit www.poppyshop.org.uk.
Intercity trains
The Poppy Sandwich, a poppy seeded roll with chicken and salad, was
available again on intercity trains throughout the UK with a
donation made to the Legion for every purchase.
Liberation Ale
Brewed by Daniel Thwaites, in new improved packaging, can
be found nationally in Waitrose, Morrisons, Makro and
Booths. Also available as as a cask ale in it's own pubs
and bars in the north, and in Vintage Inns and JD Wetherspoons
across the UK.
Energy Saving Light Bulbs
These are now available free to Legion members, for each bulb taken
a donation will be made to the Legion by the partner organisations
Grass Roots and electrical energy company.
eBay
This online auction house promoted the Legion over the Poppy
Appeal period with a range of products being offered for
auction.
Smart Turnout
Specialising in men's clothing and accessories in
military, university and school colours Smart Turnout (www.smartturnout.com) agreed to provide us
with a donation from their sales over the Poppy Appeal period.
Windsor Products
Offering an excellent range of health products, leisure
items, beauty products, exercise equipment, books and household
wizardry that customers have come to love, during the Poppy Appeal
and beyond they have adopted The Royal British Legion as their
charity of the year. www.windsorproducts.com
Clydesdale Bank Plc - Maidstone
This bank has adopted The Royal British Legion as their charity of
the year - commencing on the launch of Poppy Appeal in October
2009.
BAE Systems
Their business units throughout the UK are inviting the Legion to
participate in its Charity Challenge by working with its staff
throughout the year. BAE staff signed up to support the Poppy
Appeal by assisting with the planting of 20,000 Little Remembrance
Crosses at Westminster and producing stick-on poppies within their
work place.
Laithwaites Wine
The Legion has been nominated to be their chosen charity
for their 40th Anniversary wine show in Westminster and will make a
donation to the Legion from every ticket sold. Best known for its
Times Wine Club, Tony Laithwaites has agreed to support the Legion
and Laithwaites Wine are now in the process of developing the Poppy
Wine Club to be launched early 2010.
Forces Discount Directory
Managed by the MOD, the Directory has agreed that The
Royal British Legion is the only charity to be promoted as a
partner organisation along side the logos of the three Armed Forces
Services. Legion members will benefit from all the specially
negotiated offers available to members of the Armed Forces. www.forcesdiscounts-mod.co.uk
